Revenue Generation & Reporting

Generating demand, including pipeline velocity, is my sweet spot. I specialize in setting up, optimizing and speeding revenue generation programs, systems, and technology.  

This includes the following specialties:

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​✔  Identifying strategies and data sets that target segments of customers for new logo, cross sale, and up sale campaigns

​✔  Developing a unique mix of channels that are specific to the business needs and appropriate budget, based upon CAC and LTV

​✔  Calculating lead goals based upon revenue assumptions

​✔  Attribution models 

​✔  Working with IT to integrate and optimize marketing and sales automation

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Not finding what you are looking for?  Reach out to Amanda for access to more portfolio items.