Product Marketing & Writing Assets

Samples of top and middle of funnel content, and classes I write and teach. Includes PMM product portfolio and positioning work done to distribute products as solutions into the market.

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Creation of PM & PMM Divisions

Worked with VP of Product to create the Product Marketing and Product Management units, including utilizing pragmatic approaches

Digital Marketing Classes

Guest lecturer for College of Business and Liberal Arts & Sciences at Northern Illinois University.

K12 Sales Decks

Shows product marketing and sales enablement by positioning L360, Streamable Learning to correct buying center and mapping features and functionality appropriately.

Site Updates: Product to Solution Mapping

Updating the Infobase website for better navigation, customer journey, and solution mapping

White Papers for Middle of Funnel Conversion

Wrote and designed white papers for ItemMaster to increase middle of the funnel deals velocity. Marketing had no writers or design resources.