Setting up Marketing Structure

Transitioned marketing department into a lead-generating sales and product partner by generating over 19,000 leads through content marketing. First, we needed to develop a structure to create and monitor the content development and publishing of new content.

We created editorial calendars, publication tools, and a content audit to monitor departmental activity. From May of 2020, when we published the first blog on Infobase to February of 2023, over 4,000 assets have been suggested, tracked, written, developed, and/or published.

Result:

✔ Created an agile environment where we published 6 blogs per week
✔ Created content strategy that converts 9% of all paid social traffic on landing pages
✔ Grew organic traffic to number one traffic source in 2 years