NIU Retention Campaign

A retention campaign built to combat the STEM crisis and reduction in college enrollments.

Campaign eventually rolled out to full lifecycle of the student, and reached enormous success.

Results:
✔ Increased enrollments by 12%
✔ Dropped website bounce rates by 15%
✔ Tripled corporate partnerships in 3 years
✔ 300% increase in web traffic in 2 years
✔ Received $30,000 from Grainger to fund campaign for extra year