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K12 Sales Decks for Increased Engagement and Consistent Messaging

Client:

Infobase

Year:

2022

Rolled out new sales decks across all solution portfolio, including new product partnership of Streamable Learning. Trained the sales team on the decks and mandated the usage of the messaging in demos and post-discovery sales calls.

Collaboration between Sales Leader, Product VP, and Marketing

Results:

✔ Transitioned sales team from product focus to solution selling
✔ Trained sales team on customer pain points for each buying center and persona
✔ Delivered value proposition that elevated the sale into technology
✔ 40% Decrease in buying cycle from 152 days to 62 days overall

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