Infobase Reporting

Infobase functioned with proprietary systems, including an account management system. Over the course of 2 years, we implemented a manual reporting system, lead scoring, sales stages, a marketing funnel, a proprietary CRM for added visibility into lead activity for sellers, SLAs between sales and marketing and the ability to report on the funnel.

Results:

✔ Corporate MQLs increased 39% once added into the marketing system
✔ 22% of new corporate business was attributed to marketing (a brand new market for marketing)
✔ 52% of all new K-12 and Higher education business was attributed to marketing
✔ Grew pipeline by 7X; understanding that there was no pipeline at the beginning of process
✔ Shortened buying cycle by 40% after building a sales enablement culture