Infobase Marketing Plan

Marketing plan for K12, Higher Education, Corporate, Public Library, and Direct to Consumer Markets.

✔ Lead goals were based on revenue targets, assumption that ~20% of trials convert to a deal
✔ Each program manager / product marketer were given leading and lagging indicators according to their market that included white space enrichment and top of funnel
✔ Each product marketer also had to take middle of funnel content commitments since that was a sore spot for the team after too much focus on top of funnel in 1H2022
✔ Each Program manager aligned content strategy and program to sales focus for 1H23, including content requirements in the funnel