Infobase Brand Transition

Infobase was an 80 year old instructional resources content distributor with multiple platforms and over 90 products in its portfolio across 4 end markets. Our end goal was to consolidate platforms, raise valuation and AOV, create a solution sale and ultimately reposition our GTM to enable a classroom or technology purchase.

Results:

✔ Personally delivered new sales messaging strategy and framework across all end markets which resulted
in double digit YoY revenue growth.
✔ Proved to be an educational resource for educators in the classroom by rolling out content strategy across 6 major themes.
✔ Increased renewal rate by 2.4%
✔ Grew Pipeline by 3X