Amanda Shea
Participation is Required
SENIOR MARKETING EXECUTIVE
PHONE: (815) 739-1494
EMAIL: AMANDAHILLSHEA@GMAIL.COM
SOCIAL: Linkedin.com/amandaleeshea
MY SOLUTIONS
COMPANY STRATEGY
PLANNING, & CORE PROCESSES
Documents and guides to demonstrate the tactics and strategies that drive revenue.
PRODUCT MARKETING & WRITING ASSETS
Includes writing samples, from product marketing work, blogs, classes I've taught, and more.
SALES ENABLEMENT
Data, training, decks and assets created to help sales communicate with leads more effectively.
CAMPAIGNS
Campaign examples including planning documents and creatives.
REVENUE GENERATION & REPORTING
Displays ability to grow revenue by building pipeline through clean and trusted marketing funnel. Includes elements from QBRs & manual reporting.
BRANDING & MESSAGING
Showcases work for the repositioning of brands as they've moved from product to solutions portfolios and company messaging.
MY STORY
I am a data-driven modern marketing executive, with a sales-oriented mindset, and a skill for working cross-functionally. A true integrator of systems, ideas, and relationships, I help grow revenue by building demand engines that focus on converting the right lead into valuable customer relationships. As a data steward with touchpoints across the full customer lifecycle, I believe marketing can become the insight-engine from strategy to execution - but only when the leader is willing and able to work across the business to build relationships and share information. This is the impetus of my job.
Specializing in start-up and private-equity owned environments in need of demand generation funnels, product marketing strategies and brand fortification, I drive top and mid-funnel conversion to deliver pipeline, communicate consistent and relevant stories to all personas, and nurture a great working environment.
I am a passionate communicator, lover of learning and fierce competitor.
In my free time, you will find me on a basketball court or soccer field, coaching, or watching my children do what they love. I see my husband sometimes too.
Alyssa Laessig
Marketing Director at Infobase
It’s a rare opportunity to work for a leader as strategic, results-driven, and compassionately human as Amanda.
Within months of starting at Infobase, she was able to transition the existing team members (many who had never heard of lead generation) into a high-functioning lead engine. Her keen ability to identify areas of growth and provide coaching to her team have gained her immense respect, and achieved incredible results. She is truly a power player who will add tremendous value to any sales/marketing organization.
Kerry Casey
Demand Generation at Infobase
Amanda was great to work for. She is a driven and dogged worker who inspires employees to rise to the occasion in times of challenge. She is also fair and compassionate as a manager.
She educated everyone in the department about marketing and changed marketing strategy at Infobase for the better.
Matthew Slovitt
Sales Lead at ItemMaster
I had the pleasure of working with Amanda at ItemMaster. Amanda is the type of marketing leader that every sales leader wants. She gets that the marketing-sales partnership is essential to a company's growth and that constant feedback is critical to iterating, so the funnel not only gets bigger with higher volumes, but also smarter.
Scott Hughes
Executive Vice President of Sales at Infogix
It is not often that sales loves the job the head of marketing is doing. I run sales in North America for Infogix and in Amanda's role as head of marketing I loved the job she did.
Amanda's energy, intelligence, and enthusiasm led to great marketing, leads and synergy with the sales organization. Her desire to do anything we needed to in order to compete was unparalleled. The excitement she brought to each meeting was infectious. The credibility she had with the sales force was important to her success and theirs. In particular her command of social and media marketing was critical to our branding.
She is a star.
Lindsey Gervais
Senior Product Manager at Infobase
Amanda is a true marketing professional and leader who expertly pinpoints the needs and values of customers to drive an effective content strategy that resonates and converts to results.
More importantly, she is an exceptional teacher/mentor in helping others learn how to excel in these skills as well. I had the privilege of collaborating on several projects with her and appreciated her data-driven, team approach when developing effective campaigns. She was an ardent advocate for her team and a reliable, compassionate colleague for her cross-functional partners. She is without a doubt an incredible asset for any executive team.
Scott Fleming
Senior Designer at Infobase
Amanda has been a valued colleague and mentor and has never lost her passion and hard work ethic throughout our history. Mostly through her own grit and determination, she has developed herself into a executive leader of whom which not only creates winning strategies and the processes in which to implement them, but places high-value on her employees professional growth and personal well-being. Her personality is down-to-earth and approachable, but never shies away from the difficult challenges that effect a business.
She allows her team members to play an active role in the success of the company or team she is a part of by trusting their expertise and providing the support and resources for them to not just meet expectations, but surpass them. She would make a formidable and valued asset to any business team and one of the hardest workers I've ever met.
